Fly fishing lure lands local teen in nationals

Lake Wylie Pilot
July 14, 2014
By John Marks

FORT MILL — It could have been any one of the many trips with his uncle fly fishing that got Jesse Horine hooked.

Horine, 18, wanted to know why his uncle made his own flies instead of buying them. Turns out, the ones for sale weren’t up to snuff.

“That’s when I realized the demand and the opportunity,” Horine said.


Horine, a Fort Mill High School graduate who heads to College of Charleston this fall, sold his business idea for high-quality fishing gear and apparel to take second place in the June 18 state YEScarolina Business PlanCompetition. The third annual event asks high school students to create and submitbusiness plans, then present them for competition at the county and state level.

Horine took second, with $2,000 in cash and an October trip to nationals in Silicon Valley in California.

“It’s pretty cool to see a bunch of young entrepreneurs that have businesses, and it’s because of programs like this,” he said.

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